That’s what happened to me when I was asked to write an article on my experience as an intern at a PR firm. Not because there isn’t much to write of my time as an intern, but because I never felt like one during my internship at Engage BM. Not for a single moment. How would I? I never had to grab coffee or do any of those underlings synonymous with internships.
Nonetheless, here is my experience.
So, what’s it like to be an Intern at a PR firm? One word, exciting!
Typically, a day’s work ranges from writing, scheduling and coordinating press releases and speeches to pitching story ideas and contacting media; from organizing and representing clients at events to ensuring coverage; from strategy development and execution to monitoring and managing issues.
I remember, soon after I was introduced to the team, assignments started dropping in. My first assignment was to write a press release. Piece of cake! Or so I thought.
I was soon to learn that in PR there is little allowance in turnaround time for assignments. The business managing and developing favorable images of brands requires dedication 101% of the time. But most importantly, there is no room for error. Get the brief right, the first time.
Since then, I have done lots of writing. Each time it gets better. Practice makes perfect, right? Besides, I have a team of great critiques, who show me what and how to improve.
As I continue with my journey, here are two things I learnt guaranteed to help in your PR internship. One, strive to add value, provide creative solutions and fulfill all promises made to a client and meet deadlines. Second, communicate, keep in touch with the client at all times, whether to report back with a status update or simply to check on the client.
Finally, we’ve all experienced rejection one way or another. Don’t get discouraged when your internship doesn’t materialize into a job. Use the experience learnt and move on to the next opportunity. But if you are fortunate, seize the opportunity to grow your brand.
By Carolyne Nyarang’o