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Monday , 25 September 2017
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Knowing Your Audience is Key to Content Marketing Success

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Today’s article is courtesy of Martin Jones a Sr. Marketing Manager with the corporate Cox Communications social media team where he leads the social media, content marketing and employee advocacy strategy for Cox Business. We’ve all been there before at one time or another. You pour hours and hours of your time into writing a great piece of content in the hope that it …

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Public Relations Trends You Need To Know In 2016

PR-Trends-2016

The earliest of public relations, or PR, date back to the ancient civilization era, where public influence played a significant role in abolishing slavery in England. The public relations industry has since gone through tremendous transformation over the years. This is largely attributed to the ever-changing nature of conventional media, advent of new forms of online media outlets, continuous social …

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Crown Paints rolls out Eco-friendly Zero VOC products to meet market demands

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Leading paint manufacturer, Crown Paints has rolled out a range of Zero VOC paints as its strategy to increase its market share through innovation of products that meet the ever increasing demand in the East African region. “We have been doing intensive research on manufacturing of eco-friendly paints locally and are pleased to announce that we have been successful. The …

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Visual Communication and the Future

visual Communication and the future

The Merriam-Webster dictionary defines visual communications as “any system of signaling in which the signals are received by the eye.” While this does not exactly explain what my work involves I believe in its very basic form, that is what visual communication is all about-telling a story with signs rather than words. A more specific definition refers to the term …

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2016 MILO Kenya Primary School Ball Games goes down bigger and better

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Nestlé Kenya through the MILO brand sponsored the National Finals of the Kenya Primary Schools’ Ball Games and Gymnastics to a tune of Sh 5million for the 8th consecutive year. The sponsorship helped provide sport kits for all the participating teams including: t-shirts, shorts, balls, trophies, medals, certificates and track suits for about 300 officials. Over 1200 pupils aged between …

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Being an Intern at a PR Firm

Being an Intern at a PR Firm

Blank! That’s what happened to me when I was asked to write an article on my experience as an intern at a PR firm. Not because there isn’t much to write of my time as an intern, but because I never felt like one during my internship at Engage BM. Not for a single moment. How would I? I never …

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7 Ways to Protect Your Brand on Social Media

Ways to Protect Your Brand on Social Media

Article by Emily Copp The huge opportunity offered by social media is not without its risks.  You can’t control your brand image the way you used to. Brands now carry the baggage that accompanies an ‘always-on’ presence on social media. But that doesn’t mean you should fear or forego a social presence. In fact, being late to the game can hurt …

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Equitel rewards subscribers with 25% bonus airtime

Equitel customers now can talk and chat both offline and online for longer with a 25% bonus airtime for the first 3 top ups they make. The bonus airtime, which is applicable to any amount of airtime bought, can be used to make calls and send SMSs across all networks and to also browse the internet. The new promotion has …

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World Leaders on Instagram

Burson Marsteller goes #BehindTheScenes Executive Summary Instagram may not have the reach of its better-known social media rivals, but it has an ever-increasing following – something world leaders and their advisors have not been slow to recognize. The heads of state and government and foreign ministers of 136 countries currently have an official presence on Instagram, representing 70 percent of …

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9 Tips To Creating A Mobile-Friendly Website

In case you missed it, Google’s latest algorithm brought about the so-called “Mobilegeddon,” which punished websites who weren’t mobile-friendly. Okay, I may be exaggerating a little, but Google did roll out an update on April 21, which punished any website that lacked mobile-friendly pages by decreasing the site’s ranking in mobile search results. This update may not have been as …

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