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While going through one of one of our favorite international communications blog http://www.adweek.com/prnewser/ we found this list of Public relations trends to watch out for in 2015 and thought was worth sharing. Staying on top of PR and marketing trends is a full-time job in itself. If you’re gearing up to give your campaign a boost this year, here are …

After concluding the Canadian league of the “Wale Wale” tour, Ugandan music king: Chameleon has arrived in Nairobi, Kenya via Uganda. He is set to film the new season of Coke Studio Africa, for the first time. You would think that he was tired after the long flight but the hard worker did not stop anywhere when he arrived, he …

Our world of Public Relations Is full of complications and celebrations It requires a lot of patience and creative foundations Plus the ability to manage expectations From the simple press release To arranging a centerpiece While delivering an eventing showpiece And showing an awareness increase Communication is complex And requires all hands on decks Never ending lists and checks To …

One of our favourite international communications bloggers is Jamie Turner of www.60secondmarketer.com and we found this fun list of interesting Social Media facts on his site that we thought was well worth sharing. In the three minutes it takes you to read this blog post, 300 hours of video will be uploaded to YouTube. (Source: Mashable) 44 percent of users …

Communication is always evolving. The proliferation of platforms and the growth of new media channels means that now, more than ever before, different communication disciplines are colliding and collaborating. As communication professionals, we are often asked by our clients to deliver outcomes in the same way that advertising works, usually at no cost. The client is then largely disappointed when …

Nobody likes to be criticised. Being told that your idea, words, action or outputs aren’t right or good enough can really hurt and it is very hard to not take it personally. So it is important to learn both how to give criticism effectively and also, how to take it and make it work for you. Of course, theory is …

1.     Diversity. You will find yourself conceptualizing an event for a brand of Vodka at 8.30am and then solving an oil supply crisis at 2.00pm only to finish up writing an op-ed on nutrition in primary school at 4.30pm. 2.    Relationships. You will build and grow relationships with colleagues, with clients, with media, with stakeholders, with celebrities and with the government. …

In the consulting business, the phrase “I won’t work with him/her” is heard a little too often. Sometimes it is a consultant saying it of a client and sometimes it is a client saying it of a consultant. Either way, it’s time to have a closer look at both the one saying it and the one they’re saying it about! …

Have you ever waited in a queue at a government office or even a cellular service provider only to find that once you reach the front, the person serving you isn’t the person who can assist you?  Or have you ever asked fundi or contractor repair something in your home and they either don’t do a great job or they leave …

Last year, the Pew Research Centre in the USA reported that nearly a quarter of American Adults had not read a single book in the previous year. Not on paper, not on a device and not even an audiobook. The number of non-book readers has nearly tripled in the States since 1978. The statistics aren’t readily available for Kenya, but …