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Thursday , 18 January 2018
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Harold Burson’s Impact on the Industry

 

Harold Burson’s Impact on the IndustryThis week, the International Public Relations Association (IPRA), founded to organize public relations professionals into a transnational society and raise standards of the practice of PR worldwide, is hosting its annual congress in Johannesburg, South Africa, and celebrating its 60th anniversary. The theme for the 2015 meeting is “Leadership in Communication – The Way to Trust,” an examination of the skills required to lead a brand or organization in today’s fast-paced, transparent marketplace.

As part of the three-day conference, IPRA is honoring the greatest leader of our profession – Harold Burson. Today, IPRA screened a video in which the leaders of Edelman, Ketchum, Weber Shandwick, FleishmanHillard, MSLGROUP and I shared our thoughts on Harold’s impact on the industry. A common theme can be heard across all of the tributes: Harold Burson is a visionary. He saw that public relations could become a global business. He established integrated marketing when he teamed up with our co-founder, the advertising executive Bill Marsteller. And, most importantly, he shaped the role of the PR executive as more than a communications expert, as a trusted adviser to the C-suite.

I encourage each of you to watch this wonderful tribute. I guarantee you will be even more proud to be a part of the Burson-Marsteller legacy

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