Nairobi, 2nd September 2015: Kenya will host the first ever World Conference on Public Relations in Emerging Economies (WCPREE) from 15th to 18th November 2015 at the Kenyatta International Convention Centre (KICC), Nairobi.
The event organized by the Public Relations Society of Kenya (PRSK) supported by the Global Alliance for Public Relations & Communication Management (GA) will be attended by thousands of delegates drawn from Asia, Europe, US and Africa and is expected to be a big boost to the country’s tourism market.
“It is a welcome prospect to know that Nairobi will host the world foremost professionals in the PR industry. The Government of Kenya through the PRSK’s Patron Ministry of ICT, has walked side by side with the PRSK to make this conference a reality. We are proud to announce the choice of Kenya as a destination for the conference,” said Mr. Joseph Tiampati ole Musuni, Principal Secretary, Ministry of Information, Communication & Technology (ICT).
Mr. Tiampati, who was speaking during the launch of delegate registration and sponsorship in Nairobi, added that hosting the premier WCPREE conference was good news for Kenya as the country refocus on promoting conference tourism segment, which is rapidly growing especially in Nairobi.
The WCPREE conference is expected to bring the international communication community together in Nairobi to debate crucial issues affecting emerging economies such as jobs and growth, health, sustainability and climate change and will bring some of the big names and thinkers to position emerging economies as centres for hard thinking, innovation and action.
Speakers and panelists during the four day meeting will include global entrepreneurs in the communication industry, Public Relations scholars and heads of renowned global corporate brands among others. Apart from the conference plenary and parallel sessions, there is a careful blend of academic discourse, mentorship and skills set workshop for students pursuing studies in PR as well as master classes targeting professionals working in diverse economic sectors.
“With a wide appeal to emerging economies in Africa, Asia and South America, the conference will also be of interest to developed economies on how the world is going to change and how business will be different in the future,” said Ms. Jane Gitau, Chairperson of the Public Relations Society of Kenya.
Mombasa County Senator Hassan Omar Hassan, Safaricom CEO Bob Collymore and the Cabinet Secretary of ICT Dr. Fred Matiang’i are among the confirmed Kenyan speakers. A number of global PR giants with local affiliates will also be represented in the conference including Burson Marsteller, Weber Shandwick, Huntsworth PLC, Porter Novelli and Wide Awake Communications among others.
The Principal Secretary called on corporate organizations and individuals to participate in sponsorship and to take up exhibition opportunities during the event.
“There will be various levels of sponsorship opportunities from Platinum to bronze. There will be opportunity to showcase PR and innovation at the exhibition stands,” he said.
Organizations and individuals will also get opportunities to associate as partners of the various social events and conference needs that include WCPREE gala dinner, Welcome Reception, Patron’s Dinner, Session Partners, Media Centre Partner and Mobile App Partner.
PRSK has launched delegate registration at Ksh.76, 000 per person.
The WCPREE is organized by the Public Relations Society of Kenya (PRSK) in cooperation with the Government of Kenya and Global Alliance for Public Relations and Communication Management (GA). It is the first conference of its kind as it provides a platform for the communication community across Africa and the emerging economies and indeed the world to work together to constructively reflect on the strategic role of public relations and communication management in driving innovation for more sustainable economies, stronger communities and better quality of life.
Established in 1971 and registered as a society, the Public Relations Society of Kenya (PRSK) represents the interests of public relations and communication management practitioners in Kenya. The society’s mission is to promote excellence in Public Relations and Communication Management by providing a forum for public Relations practitioners to exchange skills, knowledge and ideas while upholding the society’s core values of professionalism, excellence, integrity and dynamism.
About Global Alliance
Representing 160,000 practitioners and academics around the world, Global Alliance for Public Relations and Communication Management works to raise world standards in the PR profession, share knowledge, develop thinking on how communication can make organisations and society work better. It is the confederation of the world’s major PR and communication management associations and institutions and enjoys status recognition by key organisations such as the United Nations (UN), World Economic Forum (WEF) and Organization for Economic Cooperation and Development (OECD).
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