University students in Kenya will have a chance to win up to USD1500 in cash and enter into an internship programme with Nestlé Kenya after the latter unveiled a university version of its NESCAFÉ My Own Business (MYOWBU) initiative today.
Dubbed MYOWBU Ya Campo, the new programme will involve students’ clubs, in both public and private universities, who are now required to submit their business plans as a pre-qualification measure.
“After submission of their business plans, the students will present them to a jury who will in turn choose the best from each university represented. The best plans from the campuses will be selected to run a MYOWBU Ya Campo business,” said Paul Nagelkerken, Country Beverage Business Manager, Nestlé Professional.
Led by Nestlé Professional, the Nestlé business that supplies the out-of-home food service industry, the NESCAFÉ MYOWBU programme was first launched in Kenya in August 2012 and now supports hundreds of families.
“The programme has since recruited about 50 operators who engage other vendors in selling of coffee in busy public areas such as open markets, stadiums and bus stops among other areas,” said Nagelkerken.
The launch of MYOWBU Ya Campo is estimated to further create over five hundred jobs in the next two years and boost the NESCAFÉ coffee business in Kenya.
According to Nagelkerken, MYOWBU Ya Campo will provide students with a personal development experience, and by working with one of Nestlé’s leading brands, they will be exposed to the business world outside of their lecture halls.
“Students with successful business plans will undergo prerequisite training after which Nestlé will help them kick-off their business by offering free materials and an initial free sampling to create awareness,” he said.
Like the street vendors, each of the clubs will receive a kit comprising a coffee dispenser, NESCAFÉ products, hot water flasks, disposable cups among others. This will help the students obtain initial capital from which they are able to purchase their own stock.
Nestlé will conduct regular business review meetings with the clubs to offer the necessary support or additional training.
“Students not only have an opportunity to make money for their clubs, but also acquire real life business experience while still doing their studies,” said Nagelkerken.
Nestlé has invested approximately one million shillings in the initiative and believes it will help students raise funds for their clubs while encouraging an entrepreneurial shift among them. “This will help them to have more options beyond relying on traditional employment after university,” he said.
In December this year, Addo Africa – an independent player, who forms the Jury, will evaluate the clubs execution of their business plans. The best club will win the USD 1500 prize and internship opportunities from Nestlé Kenya.
Also up for grabs, by the winning club, is the coveted ‘Addo Africa University Club of the Year Award’.
About Nestlé Kenya
Nestlé Kenya Limited was established in 1967 and is wholly owned by the Nestlé Group. Nestlé Kenya plays a strategic role as part of the Nestlé Equatorial African Region. The Nairobi factory supplies the local market, in addition to exporting to some EAC, COMESA and European markets.
Nestlé Kenya has 185 employees with its Head Office, Factory, and Distribution Centre in Industrial Area, Nairobi. Some of the products produced at the factory include; NESCAFÉÒ MILOÒ,CEREVITAÒ and MAGGIÒ.
Nestlé engages with communities by Creating Shared Value. The Company believes that in order for a business to thrive over the long term, the communities it serves must also prosper. Under its Creating Share Value concept, Nestlé focuses on the areas of nutrition, water and rural development.