Kenya-based gaming company SportPesa has today officially been unveiled as the Kenya National Rugby Seven team sponsor. The deal is an affirmation of the organisation’s Kenya Rugby Union headline 5-year partnership. This partnership extends to the Women’s National Team as well as the development program of one of the fastest growing sport in the country and most popular.
SportPesa sponsorship succeeds national airline Kenya Airways whose contract with KRU comes to an end this November. KRU Chairman Richard Omwela paid tribute to the airline’s support over the years.
Following the partnership, SportPesa which is also the first African company to become a shirt sponsor for an English Premier League team announced higher performance bonuses for the team. As is the expectation, the bonuses will reflect as the team plays from the main cup quarters, onwards. The World Seven’s series is very competitive and we are confident the team will remain consistent in their performances.
For SportPesa, they are building on the reward scheme that puts the players at the forefront of every discussion and fully aware that players and management need to be rewarded for their efforts. In conjunction with the KRU, both parties will work towards ensuring the environment of the players remains condusive and in line with their organisational best practices.
“Kenya Airways has been unable to fund bonuses. The largest component of the bonuses was the win in Singapore of $5,000 per player,” said Kenya Rugby Union chairman Richard Omwela.
Under the new SportPesa deal each player will get $6,000 for a main cup win while $3,000 per player will be paid each time they clinch a runner‘s up position in a major tournament. Should the team reach the semis of a world series tourney, each player will be paid a bonus of $1,500 while $1,000 per player will be given as a bonus if the team wins a plate.
The new shirt sponsorship contract between KRU and SportPesa will run for five years starting from 2016. It is part of the $5.96 million, five-year deal the company signed with KRU in July.
However, Kenya Rugby Union gave Kenya Airways first right of refusal as is contractual, of which SportPesa obliged awaiting branding of the National Squad. KRU oversees management of the national rugby teams which include Kenya Sevens, Kenya 15s, Under 19s, the Under 15s, Women’s National squads as as the the Grassroots Development Program.
SportPesa CEO Ronald Karauri said that the Kenya 7s team is a Global Brand hence the partnership was very strategic to the company’s goals.
The betting firm eyes a presence in four continents over the next five years. To achieve this, it has signed various partnership deals with both Kenyan and non-Kenyan teams to globalize the brand.
SportPesa is the official shirt sponsor of EPL team Hull City, Official African Betting Partner of another EPL team Arsenal and also has a partnership deal with Southampton.
In Kenya the team is the shirt sponsor for two of the country’s largest clubs by fan base – Gor Mahia and AFC Leopards.