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Wednesday , 22 November 2017
Home » Tag Archives: digital marketing

Tag Archives: digital marketing

7 Ways to Protect Your Brand on Social Media

Ways to Protect Your Brand on Social Media

Article by Emily Copp The huge opportunity offered by social media is not without its risks.  You can’t control your brand image the way you used to. Brands now carry the baggage that accompanies an ‘always-on’ presence on social media. But that doesn’t mean you should fear or forego a social presence. In fact, being late to the game can hurt …

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Barack Obama and Narendra Modi most liked on Facebook

Barack Obama and Narendra Modi are the Most Popular World Leaders on Facebook

World Leaders on Facebook: Burson-Marsteller study finds governments are turning to Facebook to engage with citizens Kenya’s Uhuru Kenyatta is the most popular leader in Sub-Saharan Africa, with 2m likes ahead of John Dramani Mahama, the President of Ghana and Tedros Adhanom Ghebreyesus, the foreign minister of Ethiopia, each with more than 600,000 likes. Nairobi, 18 January 2016 – Almost …

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9 Tips To Creating A Mobile-Friendly Website

In case you missed it, Google’s latest algorithm brought about the so-called “Mobilegeddon,” which punished websites who weren’t mobile-friendly. Okay, I may be exaggerating a little, but Google did roll out an update on April 21, which punished any website that lacked mobile-friendly pages by decreasing the site’s ranking in mobile search results. This update may not have been as …

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Two Degrees: CNN Climate Change Debate

Two Degrees: CNN Climate Change Debate

Ahead of the 2015 Paris Climate Conference CNN brings together three provoking figures on the subject of climate change in a discussion with real time interactive voting, see below for more. President Obama has claimed “no challenge poses a greater threat to future generations”. Pope Francis has called it “one of the principle challenges facing humanity in our day”. Climate change dominates …

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Engage B-M bags two prestigious awards

From Left: MultiChoice Kenya Corporate Communications Manager, Philip Wahome and Desiree Gomes, Managing Partner at Engage Burson-Masteller receives an award from Chief Guest Joseph Tiampati, the Principal Secretary Ministry of Information, Communications and Technology together with former Minister Hon. Samuel Poghisio. Engage B-M won the 2015 Media Relations Campaign and Public Affairs Campaign of the Year categories of the 15th edition of the PRSK’s PR awards for excellence -as a recognition for their work on CNN Multichoice African Journalist of the Year Awards and MultiChoice’s Digitika Na GOtv Campaign respectively.

19/11/2015…..Engage Burson-Marsteller, a partner with the American based leading global public relations and communications firm, has bagged two prominent awards in the 2015 annual Public Relations Society of Kenya (PRSK) awards for excellence. Engage B-M beat seven other contestants to win the 2015 Media Relations Campaign of the Year Award for its recent work on CNN Multichoice African Journalist of …

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Land prices gain as uncertain economic climate reduces fortunes in other sectors

Positive returns continue in both Nairobi’s inner city suburbs and satellite towns as land prices escalate 1.3 and 1.6 per cent respectively over the quarter While land in Nairobi’s suburbs registered high levels of growth in the first half of the year, third quarter growth levels reduced to meet similar levels of growth in land in satellite towns Market price …

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Coke Studio Africa Season 3 Premieres October 11th

Jua Cali and Yemi Alade coke studio africa season 3

           27 of Africa’s Hottest Musicians          9 World Class Music Shows          54 New Mash Ups   Wednesday 7th October… The third season of Coke Studio Africa is set to premiere on October 11th 2015. The non-competitive show will feature artistes from Kenya, Nigeria, Tanzania, Uganda and Mozambique. It will once again showcase the diversity of African music talent and …

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Are You Following the Social Media Rule of Thirds?

Are You Following the Social Media Rule of Thirds?

Three isn’t a crowd when it comes to your social media’s content strategy. Plus, if you’re an owl it’s called a Parliament. It’s tempting for businesses to exclusively share their content to drive sales or marketing, neglecting authentic engagement. It takes discipline to share content from like-minded businesses or industry thought leaders. By following social media’s so-called “Rule of Thirds,” …

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Harold Burson’s Impact on the Industry

Harold-Burson's-Impact-on-the-Industry-300x156

  This week, the International Public Relations Association (IPRA), founded to organize public relations professionals into a transnational society and raise standards of the practice of PR worldwide, is hosting its annual congress in Johannesburg, South Africa, and celebrating its 60th anniversary. The theme for the 2015 meeting is “Leadership in Communication – The Way to Trust,” an examination of …

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